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Telemarketing

Professionals employed in telemarketing jobs are responsible for generating leads or making sales.  Telemarketers handle inbound or outbound calls, and must follow a variety of policies and guidelines for each call.  Inbound calls are commonly requests from employers for information, or orders that need to be processed.  These calls are commonly in response to a marketing or promotional activity, and telemarketers record the source as much as possible for accurate promotional analysis.  Outbound marketing requires professionals to call prospective or existing customers in order to encourage sales activity.  Professionals place calls to prospective customers, as well as make follow-up calls to entice individuals or businesses to make purchases.  It is important for telemarketers to keep detailed records of all their conversations and enter information into company databases to ensure any other associates contacting the same individuals have a complete understanding of any previous conversations or transactions.  Candidates must possess excellent oral and written communication skills due to the amount of interaction they maintain with customers and clients. 

Associates employed in telemarketer jobs are commonly expected to work varying shifts and schedules.  Evening, late night, or weekend shifts are common, depending on the specific calling area.  This often allows candidates a great deal of flexibility in scheduling, and may work around pre-existing obligations.  Those interested in a telemarketing job must be undaunted and determined individuals, who have no problem meeting sales goals in a high pressure environment.  Candidates often work out of call centers that may be noisy or hectic, and require repetitive work. 

It is projected that the need for telemarketers will grow faster than the 14% growth rate projected for all other industries.  Due to the increase in numerous industries’ growth, candidates will experience a variety of positions in a number of industries.  Those wishing to enter these careers are often required to obtain a high school diploma or an equivalent education.  Although entrance to these positions is generally lenient, employers continually prefer associates with excellent interpersonal and communication skills, keyboarding knowledge, and/or previous sales experience.  Candidates in telemarketing positions are seldom required to make business related decisions, and forward any calls they are unable to handle to immediate supervisors or managers. 

For more information on a career in telemarketing, please visit the following sites:

• Accelerated Sales Results
• Guilbert Associates Telemarketing Consulting
• Scripting Power
• Telemarketing.com
• Telemarketing Benchmarking Association

If you are searching for a telemarketing position, or are looking to hire a telemarketer, please visit iHireMarketing.  We are a niche job board focusing only in positions and candidates within the marketing field.