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Marketing Analyst

Offering an integral service to marketing departments, marketing analysts are responsible for acquiring detailed and credible information, interpreting data, creating comprehensive charts, graphs, and reports based on their research, and making suggestions for possible courses of action a facility may pursue.  Analysts make comparisons between investment information and performance history in order to develop forecasts of potential sales. 

These occupations often offer associates relatively structured shifts and schedules, but overtime is not uncommon.  Marketing analysts commonly experience pressure due to tight schedules, deadlines, or when dealing with complicated or challenging topics.  Marketing analysts may be employed in environments that require team researching or individual study so they must be comfortable with both.  Associates commonly endure long hours focusing on a single task, and must possess excellent attention to detail, patience, determination, and ingenuity. 

Candidates interested in a marketing analyst career are expected to experience favorable openings due to extensive occupational growth, as well as replacement needs.  In 2004, approximately 212,000 associates were employed in these vocations, and experts predict growth in marketing careers will surpass the 14% growth rate that is expected for most industries.  Candidates with adequate experience and/or education will benefit from these advancements.

Depending on specific interests, associates may pursue bachelors, masters, or doctoral degrees in the marketing field.  For basic marketing or survey jobs, professionals are expected to possess a bachelor’s degree.  More technical positions require marketing professionals to obtain a masters degree, while analysts employed to work on formal reports or journals or teach at the university level achieve a Ph. D.  It is common for organizations to increase an employee’s responsibilities and salary after gaining additional training.  Professional researchers are not required to pursue certification in order to gain a successful career, but voluntary certifications may be helpful in obtaining more advanced or prestigious positions. 

For more information on a career as a marketing analyst, please visit the following sites:

• Cypress Business Solutions
• eMarketer
• Modern Marketing
• Target Marketing of Santa Barbara
• What’s New in Marketing

If you are searching for a marketing analyst position, or looking to hire a marketing professional, please visit iHireMarketing.  We are a niche job board focusing only in careers and candidates within the marketing industry.