Marketing Jobs

Job Title: Sr. Marketing Manager Company: Buongiorno Location: Los Gatos, CA Description: WANTED: An acquisition superstar looking for an incredible opportunity at a fun, cutting-edge media and technology company. We are looking for an experienced online acquisition expert with at least five years of experience with high-volume paid acquisition through online channels including social media, networks, and affiliates. As a Senior Marketing Manager, you will oversee a complex media spend portfolio, actively monitor campaign performance, and work with a marketing team to optimize advertising and acquisition activity to maximize profitability. Key Responsibilities: The ideal candidate will have the following responsibilities: Spearhead the company's affiliate marketing and social media strategies and programs; develop, maintain, and grow affiliate relationships and community marketing channelsDrive new business initiatives that increase subscription acquisition and encourage community participation and usage Optimize a large ad spend budget daily and weekly, including designing test plans, analyzing learnings, and developing optimization tactics that use benchmarks and analytics to measure effectiveness of programs Identify, establish, negotiate and develop profitable media and vendor relationships - acquiring mobile and web media inventory on a CPA, CPC and CPM basis Work with media team to manage monthly media spend and with creative team to create compelling and effective ads Traffic creative and URLs and manage the collection of cost and performance data from publishers, networks, and affiliates Skills & Knowledge: Passionate about acquiring new customers; avid tester with a seemingly endless list of ideas to try 5+ years of proven successful experience with high-volume paid acquisition through online channels- mobile a definite plus-and a history of showing profitable results Previous winning track record building social media programs, including creating and managing a successful online community and customer contact strategies Experience negotiating and managing delivery of campaigns on CPA, CPC, and CPM models Strong verbal, written and presentation communication skills; solid interpersonal skills Solid knowledge of success metrics and ability to measure performance; extreme focus on testing and numbers with strong analytical capabilities Experience with acquisition for mobile services and/or subscription products preferred Buongiorno is seeking a motivated, smart and innovative individual to help drive significant growth in customer acquisition. You must have excellent negotiating skills, previous experience, and a firm understanding of online media channels as well as major networks, portals, and publishers.

Job Title: Digital Marketing Manager Company: Aspen Dental Location: Syracuse, NY Description: The Digital Marketing Manager position is responsible for the strategic planning and management of aspendent.com and all related digital communication strategies and tactics including search engine marketing, search engine optimization, email marketing, social media and affinity marketing. The candidate will have a deep understanding of the web landscape as well as the analytics and fundamentals associated with converting visitors to retail customers. Responsibilities: Develop, along with agency, Aspen Dental's digital communications strategy along with corresponding budgets and resource requirements Collaborate with marketing team to develop new methods of encouraging Baby Boomer target demographic to schedule appointments online Measure, analyze and recommend action on key business metrics that can be affected by digital strategy and tactics Act as brand steward, ensuring that aspendent.com is a consistent branding/communications tool for Aspen Dental and effectively represents Aspen's value proposition Lead the content development effort and provide strategic consultation to Aspen stakeholders regarding the online support of their goals Understand, analyze and report on the effects of digital marketing programs on the Aspen Dental key performance indicators and recommend revisions and/or alternatives to optimize results. Optimize search engine marketing for aspendent.com to drive increased patient visits and improved conversions. Provide training and guidelines regarding social media, blogs and other interactive activities to ensure employees and departments are adhering to best practices Collaborate closely with Communications, Media, IT, and Recruitment departments at Aspen Dental Position reports to Director of Brand Marketing & Advertising Minimum Education and Experience: Bachelor's degree in Communications, Marketing, Business or related field; or equivalent. Seven to ten years increasing responsibility with demonstrated success in the field of interactive communications and social marketing, preferably at a retail company. Strategic planner with solid understanding of user-centered design principles and content management; in-depth knowledge of web site design, development and management; experience with web reporting systems/analytics; experience utilizing the internet for lead generation, e-community development, and member engagement; strong knowledge of social marketing, theory, strategy and tactics. Ability to manage and collaborate with vendors and agencies to achieve agreed upon goals. Proven ability to organize, prioritize and manage work against project timelines Eye for detail and consistency a must.

Job Title: Marketing Director Company: CellularOne Location: Hamilton BERMUDA, ZZ Description: CellularOne is the premier Bermuda provider in the wireless telecommunications services industry. Our mission is to provide superior customer service and state-of-the-art communications for Bermuda. We are currently seeking qualified and enthusiastic individuals to apply for the position of Marketing Director. Come and join our Extraordinary team! MAIN RESPONSIBILITIES: Develop, implement and manage strategic marketing plans, sales forecasts and the annual marketing operating budget Plan and oversee advertising and promotional activities Recommend and develop product positioning, marketing support and pricing strategy to ensure growth in market share including new products Maintain control of marketing results and take corrective action to guarantee that achievement of marketing objectives falls within plan Review and analyze sales performance against programs and promotions to determine effectiveness Determine consumer, advertising and brand research plans utilizing quantitative, qualitative, mystery shopper and tracking study methods; synthesize information and disseminate internally as required. Generate public relations communications Establish and maintain a consistent corporate and brand image Identify and coordinate key local sponsorship/partnership activities Provide marketing advice and guidance to internal customers to ensure overall marketing effectiveness Manage a small team ESSENTIAL REQUIREMENTS: Bachelors degree with a concentration in marketing (MBA achievement as advantageous) 5 years experience in a senior marketing position coupled with 3 years experience in the mobile wireless industry Demonstrated in-depth knowledge of best in class marketing techniques and financial/commercial principles Involvement in corporate and brand image rebranding Strong organizational, prioritizing and execution skills Highly developed leadership and interpersonal skills Proven track record of delivering objectives with strict deadlines Strong computer skills including Microsoft Office We offer an exciting and dynamic working environment along with a competitive compensation package. If you possess the requirements for the position and this sounds like the challenge you've been waiting for, please forward your resume and cover letter to the Human Resources Manager at Register to View .

Job Title: Product Manager Company: Community Choice Credit Union Location: FARMINGTON HILLS, MI Description: The Product Manager for Community Choice Credit Union is responsible for the overall management of the credit union's products and services throughout the product lifecycle. The Product Manager will utilize analytical tools to gather and help prioritize product and member requirements, clarify product vision, track competitive offerings and work closely with marketing, operations, individual business units and senior management to ensure product revenue and member satisfaction goals are met. Essential Duties and Responsibilities Other duties may be assigned. Effectively manage a portfolio of credit union related product/service lines to maximize revenue, drive member growth and increase member satisfaction. Clearly define overall product strategy, help establish pricing, drive marketing and merchandising, and lead product development efforts to ensure Community Choice products are competitive in the market place. Work closely with appropriate stakeholders to identify member needs and research, develop, and position the credit union's products to meet those needs. Lead teams in the design and implementation of new financial products and recommend enhancements to existing products taking into consideration factors such as target demographics, competitive offerings, and how well the product fits in with the credit union's vision to maximize stakeholder value. Continually analyze product performance and recommend opportunities for improvement as necessary to insure products remain competitive and relevant. Lead market analysis initiatives including marketing research, surveys, and focus groups as appropriate to better define member attributes, capture member insights, and explain linkages between market factors and product usage. Develop comprehensive ROI analysis for credit union initiatives and establish benchmarks for performance to provide direction on how better allocate available resources Analyze industry trends and competitive positioning to make recommendations to address and/or capitalize on trends to ensure the credit union has the right products to remain competitive. Mine and analyze data on business unit activities and trends utilizing a variety of related data sources including SQL, relational databases, and third party data extracts, and benchmark these trends against best practices to establish targets to improve efficiency and overall performance. Present findings to and work with senior management to identify and implement strategies that will help achieve tactical and strategic goals. Develop methods for efficiently retrieving and provide input on the integration and sharing of data throughout the organization to improve overall business intelligence including the distribution of competitive product intelligence, creating and managing a standard suite of reports to support various business units in improving their performance.

Job Title: Marketing Director Company: Medical Informatics Engineering Location: Fort Wayne, IN Description: In many ways the US healthcare system is state-of-the-art, utilizing testing and diagnostic devices that are modern, sophisticated and high-tech. In other ways the system is often antiquated and inefficient. Only 4% of physicians nationwide have fully implemented electronic healthcare records (EHR). The majority of patient medical records are still on paper, in large filing cabinets. The significant costs of installing equipment, inflexible software, high on-going maintenance and the potential for practice upheaval have severely limited the adoption of EHR. MIE has responded to this challenge with its Minimally Invasive Portfolio of products; WebChart Now, Enterprise Health Solutions and NoMoreClipBoard. These web-based (SaaS), systems are modular, flexible and can be configured to fit practice workflows and individual physician preferences for a comfortable transition to electronic health records. Clients can begin using the applications on-line at a nominal monthly fee and be productive in a few hours without having to install equipment, buy software and pay for high annual maintenance contracts. The MIE philosophy is to offer innovative, complete, minimally invasive solutions that help our clients increase efficiency, reduce costs and improve patient care. Beginning in 2011 the US government will offer financial incentives of $44,000 or more for physicians who implement an EHR system that meets minimum usage guidelines. There will also be reductions in Medicare reimbursement for physicians who do not automate their medical records. The demand for easy to use and cost effective EHR products is expected to escalate dramatically. MIE is preparing to take advantage of this opportunity by increasing its staff and market presence. The Company is currently looking for an exceptional Marketing Director with extensive Internet experience and the following qualifications: Experience : New Media On-Line/Web Marketing SaaS Video Production Integrated Marketing Campaigns Web Analytics Healthcare PR & Advertising Responsibilities: Brand Strategy Tactical Planning Resource Coordination Web Training Programs Channel Support Staff Development Website Marketing Budget The Marketing Director should be innovative, very creative, highly motivated and looking for a challenging opportunity in a high tech environment. They will build and manage a core internal marketing team and coordinate with the best external resources. Immediate relocation is not necessary, although a Midwestern residence is preferred with easy access to the company's corporate offices. Relevant degree with 10+ years experience required. Please respond to Register to View

Job Title: Marketing Manager Company: Voice System Eng Inc Location: Langhorne, PA Description: Voice Systems Engineering, Inc. (VSE) (VOTED 2010 TOP WORK PLACES IN PHILA AREA) brings entertainment and social networking services to the telephones and computers of customers across North America. VSE has been a leader in the telephone entertainment industry since 1989. Our telephone-based expert and social networking platforms, utilizing voice-based technology, have grown exponentially in popularity and revenue over the years. And we have migrated these businesses onto the Web, developing new platforms that open an exciting range of new marketing venues. As a company, we are driven to identify additional markets and opportunities for diversifying our family of service brands. We have an exciting opportunity for a MARKETING MANAGER, CUSTOMER RETENTION and ANALYSIS to play a lead role in developing and executing strategy for targeted direct marketing campaigns to existing member base and manage retention for the psychic and astrology service categories. Assess and analyze customer activity to ensure that marketing programs increase member sales and retention to achieve stated marketing goals. Manage and traffic all marketing materials to ensure consistent presentation with stated brand guidelines. The Marketing Manager in this role will have an extensive knowledge of key retention marketing channels including email, US mail, online and social media outlets. Essential Duties and Responsibilities: Customer Retention Programs Develop, coordinate and implement direct marketing activities Manage customer communications across marketing channels and touch-points including email, US mail, website and product messaging Create and deliver reporting on an ongoing basis that analyze key metrics in order to discover changes necessary to increase overall success of retention marketing efforts and campaigns Evaluate member spending & service utilization profiles to identify trends and opportunities within the customer base Recommend segmentation and offer testing to evaluate list performance. Develop, recommend and implement marketing and promotional strategies that: Increase our engagement with customers Increase member retention Increase the monthly unique customers using our services Increase the size of our subscriber base Develop additional marketing programs that will help the products increase sales and members Perform data hygiene, database analysis and marketing research Develop and manage new member outreach program to improve new member retention Develop, implement and manage e-mail programs that stimulate re-purchase, engage members and enhance service experience List Management Maintain control over customer lists and the integrity of the data for direct marketing campaigns. Generate customer marketing lists based on defined criteria. Develop and manage reporting that provides the necessary data for informed marketing and promotional decisions Serve as the subject matter expert for laws and regulations related to direct marketing; CAN SPAM, Do Not Mail/Do Not Call, etc. Production and Traffic Work with the Creative Services, Marketing and other internal departments on the design and development of retention programs and materials to ensure compliance with brand guidelines. Manage the shipping and delivery of materials to third-party external partners; i.e., mail house, post office, event venues, etc. Education and/or Experience: Bachelor's degree and 5+ years experience in a direct marketing or retention marketing function within a service-based industry. Experience with technology-oriented products; particularly in a web and/or telephony environment. Specific experience developing analysis that provides insight into business performance, and the ability to present the analysis, including business recommendations, in a concise, actionable format to all levels within an organization Extensive knowledge and experience with broad email marketing applications and programs. Strong project management and self-management skills to operate productively and flexibly producing high-quality, on-time deliverables Must be available to periodically work after hours and weekends. Must have orientation to detail, excellent organizational ability. VSE offers a competitive salary and bonus incentive program along with an excellent benefits package including medical, prescription, vision, dental, group life, short/long term disability insurance, 401K with company match, vacation, sick and floating holidays. We promote a flexible and healthy work/life balance with a company fitness center on our premises. Our work environment is creative, exciting, and fun. Visit us at: www.vseinc.com EOE

Job Title: Marketing Specialist - Retail Company: Transitions Location: Pinellas Park, FL Description: Are you interested in working for an innovative, successful and high-growth global company that recently received the Gallup Great Workplace Award - making it one of the most productive and engaged workplaces in the world?  If so, then we would like you to consider joining our team.Transitions Optical, provider of Transitions® prescription eyeglass lenses, is seeking a talented individual for a Marketing Specialist in our Tampa Bay area location ("Relocation Available"). You may recognize us from our TV commercials or our recent sponsorship of the PGA TOUR event, the Transitions Championship.  Or, from our recent partnership with Garmin and Slipstream cycling to sponsor the Garmin-Transitions ProCycling team.   JOB DESCRIPTION:A national consumer brand advertiser, Transitions Optical is looking for an innovative candidate with an entrepreneurial spirit.  Must haves for this position include a self-starting style, consumer marketing skills, an eagerness to learn and adapt, and at least four years marketing experience. This individual will be responsible for overseeing the marketing planning for the retail channel, through understanding the retailers' needs and collaborating with the marketing team to leverage current programs. But, it also allows the flexibility and autonomy to apply creative thinking and problem solving skills, coupled with the ability to directly influence the leadership team.  Primary responsibilities include: To establish strategic marketing plans for the major national and regional retail accounts in North America for TOI To work closely with the retail sales team in developing & executing strategies that will leverage TOI in national retail outlets Developing project briefs, timelines, processes, and materials necessary to support the programs for retail channel partners  Develop the marketing tools to meet the strategic objectives for the retail channel Support retail sales team preparing for, attending and participating in meetings with national/regional retail partners Communicating clear messaging, strategy and processes of marketing department to the retail sales team Participating in the strategic planning process for North America by representing the retail channel's point-of-view Driving, overseeing and implementing retail channel projects within budget, with timely delivery Measuring and reporting/communicating results of programs to marketing and sales departments Working with agencies and outside vendors to develop creative materials including point-of-sale, Website content, radio campaigns and event-related collateral to help achieve expected results Travel with the sales team to national retailers' corporate locations  REQUIREMENTS:BS in Marketing or related field 4+ years in a sales and/or marketing function Strong interpersonal and written communication skills  Strong verbal presentation skills Results driven and exercise a high degree of ownership and initiative Must be able to effectively and professionally represent the Transitions® lenses image to customers and suppliers, and demonstrate the ability to act independently Ability to influence change within the organization Must be able to work in a fast-paced environment Be financially astute, aware of budgets Able to travel up to 30% of the timeWe would like to thank candidates who submit their interest for this position. Due to the volume of resumes that we receive, only those candidates selected for interview will be contacted.  PLEASE, NO PHONE CALLS.Candidates who receive a job offer will be required to successfully pass a drug/intoxicant test and background check.Transitions Optical, Inc. offers an excellent compensation and benefits package and an opportunity to grow and develop your career in an environment that values employee ideas and diversity.

Job Title: Marketing Specialist - Labs Company: Transitions Location: Pinellas Park, FL Description:  Are you interested in working for an innovative, successful and high-growth global company that recently received the Gallup Great Workplace Award - making it one of the most productive and engaged workplaces in the world?  If so, then we would like you to consider joining our team. Transitions Optical, the leading provider of photochromic ophthalmic lenses, is seeking a talented individual for a Marketing Specialist opportunity at our Pinellas Park, Florida location.  The position is fundamentally a project manager responsible for overseeing the marketing plans, programs, events and tools for our Independent Trade distribution channel, which may include wholesale laboratories, independent eye care professionals (ECP), and strategic retail accounts to build the Transitions Optical, Inc. (TOI) business.   Responsibilities:To work closely with the Director of Lens Manufacturer and Trade Channel Sales, the Director of ECP and Professional Relations, the Regional Business Sales Managers and the Solutions Team developing & executing strategies that will leverage Transitions® lenses through the channelsTo work closely with the Directors, Regional Business Sales Managers, Account Managers and Solutions Team to understand the needs and provide tools to the Independent Trade Channel that will help build and expand the Transitions business through their distribution vehiclesDeveloping project briefs, timelines, processes, and materials necessary to support the programs for Independent channel partners  Develop the marketing tools to meet the strategic objectives for the each of the channelsSupport Solutions Team and account managers in preparing for, attending and participating in meetings with partnersCommunicating clear messaging, strategy and processes of thhe marketing department to the respective teamsParticipating in the strategic planning process for North America by representing the channels' point-of-viewDriving, overseeing and implementing channel projects within budget, with timely deliveryMeasuring and reporting/communicating results of programs to marketing and sales departments Working with agencies and outside vendors to manage projects and ensure delivery of materials that are fitting with TOI's image and branding, and achieve expected resultsRequirements: BS in marketing or related field4+ years in a sales and/or marketing function Strong interpersonal and written communication skillsResults driven and exercise a high degree of ownership and initiative Must be able to effectively and professionally represent the Transitions® lenses image to customers and suppliers, and demonstrate the ability to act independently Ability to influence change within the organization Must be able to work in a fast-paced environment Be financially astute, aware of budgets Able to travel up to 30% of the time Good knowledge of contact management software, database management, page layout software and Microsoft Office Ability to plan ahead, handle multiple projects, set priorities and drive results Demonstrate creativity and innovative thinking    We would like to thank candidates who submit their interest for this position. Due to the volume of resumes that we receive, ONLY those candidates selected for interviews will be contacted.  NO PHONE CALLS PLEASE.Candidates who receive a job offer will be required to successfully pass a drug/intoxicant test and background check.Transitions Optical, Inc. offers an excellent compensation and benefits package and an opportunity to grow and develop your career in an environment that values employee ideas and diversity.

Job Title: Sr. Marketing Specialist - ECP Communications Company: Transitions Location: Pinellas Park, FL Description: Are you interested in working for an innovative, successful and high-growth global company that recently received the Gallup Great Workplace Award - making it one of the most productive and engaged workplaces in the world?  If so, then we would like you to consider joining our team. Transitions Optical, the leading provider of photochromic ophthalmic lenses, is seeking a talented individual for a Sr. Marketing Specialist opportunity at our Pinellas Park, Florida location. The Senior Marketing Specialist contributes to the achievement of Transitions' marketing objectives by creating and implementing programs that reach as many eyecare professionals (ECPs) as possible through non-traditional ways, and have them positively and correctly recommend Transitions lenses. The position has responsibilities developing ECP communication programs and materials, overseeing CRM marketing, and managing digital communications directed toward ECPs. Responsibilities:     * Drives the overall strategy of the US trade portal website (Transitions.com/Pro)         o  Continually monitor, update and expand the site.         o  Provide monthly analytics of trade portal activity.         o  Oversee activities to drive traffic     * Develops social media strategy as it applies to ECPs including management of        www.facebook.com/transitionsoptical     * Oversees independent eyecare professional CRM strategy utilizing segmentation profiles and  classification of practices.        o  Develops messaging plans to communicate regularly and effectively         o  Builds tools to support practices    * Partners with other marketing functions to create digital extensions around marketing programs    * Responsible for ECP referral process and implementation     * Manages on-line content/processes for new ECP Engagement program including website and tracking     * Oversees ECP marketing budget on above projects    * Oversees agencies in implementation of above projects Requires: Bachelors Degree in Communications, Marketing or related field6+ years experience in marketing communications, CRM and digital media experience required. Must have outstanding written and oral communication skills  Ability to influence change within the organizationMust be able to work in a fast-paced environmentBe financially astute, aware of budgetsAble to travel up to 30% of the time We would like to thank candidates who submit their interest for this position. Due to the volume of resumes that we receive, ONLY those candidates selected for interviews will be contacted.  NO PHONE CALLS PLEASE.Candidates who receive a job offer will be required to successfully pass a drug/intoxicant test and background check.Transitions Optical, Inc. offers an excellent compensation and benefits package and an opportunity to grow and develop your career in an environment that values employee ideas and diversity.

Job Title: Marketing Analyst Company: HDS IP Holding, LLC Location: San Diego, CA Description: Gather disparate data from various data sources; analyze and normalize to ensure data integrity for analysis. Provide consistent, relevant and accurate data as well as guidance/knowledge of the data and definitions that are available for analysis.Major Tasks, Responsibilities and Key AccountabilitiesServes as a resource to assigned client in area of expertise. Gathers and compiles raw data; conducts research for industry trends and benchmarks; and normalizes data to be incorporated into a centralized data format. Analyzes, reports, makes comparisons to industry/company benchmarks, determines trends, and prepares cost analyses. Defines data definitions and documents data limitations. Prepares spreadsheets for data analysis; prepare reports with charts and graphs, mailing lists, maps and ad hoc requests. May make presentations. Provides recommendations based on findings and analysis. Provides input on policies and procedures. Participates in department and interdepartmental projects. Performs other duties as assigned.Nature and ScopeDemonstrates skill in data analysis techniques by resolving missing/incomplete information, inconsistencies/anomalies in more complex research/data. Nature of work requires increasing independence; receives guidance only on unusual complex problems or issues. Work review typically involves periodic review of output by supervisor and/or direct "customers" of the process. May provide general guidance/direction to or train junior level support personnel or professional personnel.Work EnvironmentMost of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. No travel required.