Marketing Jobs

Job Title: VICE PRESIDENT MARKETING Company: MBL Group, LLC Location: Vancouver, WA Description: Our client, Burgerville, is a Pacific Northwest leader in casual dining with a deep commitment to using fresh local ingredients and sustainable business practices. Founded 50 years ago, Burgerville is privately held and operates 39 restaurants in Oregon and SW Washington. The company makes significant investment in the growth and development of staff as well as the culture of the organization to expand their capabilities in leadership, learning and world-class performance. Their mission led performance has produced double digit growth. Burgerville is looking for experienced leaders to join their team who want to make a contribution to their community and the world while achieving world-class results. Learn more about Burgerville's leadership, culture and sustainable business practices at: www.burgerville.com They have an immediate need for a Vice President of Marketing. This new position will direct the marketing operations for the organization including strategy, market research, advertising and promotions and management of the marketing staff. Responsibilities include orchestration and analysis of customer research, market trends and competitor data to develop long range forecasts, design and development of marketing strategies to achieve organization success, and management of the strategic expansion of the brand across the organization and for each business unit. Management of all agency relationships and advertising partners is also included in responsibilities. This position will report to the CEO. Qualifications include at minimum a BS degree in a related field. An advanced degree in business is preferred. Minimum of 7-10 years of progressively responsible marketing experience. Demonstrated ability and track record of success in marketing strategy, forecasting, and brand management is essential. Experience in a multiple business line / subsidiary / product environment is required. Exceptional relationship management and project management skills. Passion, optimism, and visionary thinking that mobilizes others and inspires respect and trust. Clear and persuasive oral and written communication skills are also required. Experience in restaurant and/or food service environments is desired. Burgerville is an EEO employer and offers an excellent compensation package. All interested candidates should send a cover letter and resume to: Burgerville Marketing c/o MBL Group, LLC Attn: Paul Barber 111 SW Columbia Street, Ste. 1010 Portland, OR 97201-5844 fax Register to View email: Register to View

Job Title: Digital Marketing Manager Company: Aspen Dental Location: Syracuse, NY Description: The Digital Marketing Manager position is responsible for the strategic planning and management of aspendent.com and all related digital communication strategies and tactics including search engine marketing, search engine optimization, email marketing, social media and affinity marketing. The candidate will have a deep understanding of the web landscape as well as the analytics and fundamentals associated with converting visitors to retail customers. Responsibilities: Develop, along with agency, Aspen Dental's digital communications strategy along with corresponding budgets and resource requirements Collaborate with marketing team to develop new methods of encouraging Baby Boomer target demographic to schedule appointments online Measure, analyze and recommend action on key business metrics that can be affected by digital strategy and tactics Act as brand steward, ensuring that aspendent.com is a consistent branding/communications tool for Aspen Dental and effectively represents Aspen's value proposition Lead the content development effort and provide strategic consultation to Aspen stakeholders regarding the online support of their goals Understand, analyze and report on the effects of digital marketing programs on the Aspen Dental key performance indicators and recommend revisions and/or alternatives to optimize results. Optimize search engine marketing for aspendent.com to drive increased patient visits and improved conversions. Provide training and guidelines regarding social media, blogs and other interactive activities to ensure employees and departments are adhering to best practices Collaborate closely with Communications, Media, IT, and Recruitment departments at Aspen Dental Position reports to Director of Brand Marketing & Advertising Minimum Education and Experience: Bachelor's degree in Communications, Marketing, Business or related field; or equivalent. Seven to ten years increasing responsibility with demonstrated success in the field of interactive communications and social marketing, preferably at a retail company. Strategic planner with solid understanding of user-centered design principles and content management; in-depth knowledge of web site design, development and management; experience with web reporting systems/analytics; experience utilizing the internet for lead generation, e-community development, and member engagement; strong knowledge of social marketing, theory, strategy and tactics. Ability to manage and collaborate with vendors and agencies to achieve agreed upon goals. Proven ability to organize, prioritize and manage work against project timelines Eye for detail and consistency a must.

Job Title: Marketing Specialist - Retail Company: Transitions Location: Pinellas Park, FL Description: Are you interested in working for an innovative, successful and high-growth global company that recently received the Gallup Great Workplace Award - making it one of the most productive and engaged workplaces in the world?  If so, then we would like you to consider joining our team.Transitions Optical, provider of Transitions® prescription eyeglass lenses, is seeking a talented individual for a Marketing Specialist in our Tampa Bay area location ("Relocation Available"). You may recognize us from our TV commercials or our recent sponsorship of the PGA TOUR event, the Transitions Championship.  Or, from our recent partnership with Garmin and Slipstream cycling to sponsor the Garmin-Transitions ProCycling team.   JOB DESCRIPTION:A national consumer brand advertiser, Transitions Optical is looking for an innovative candidate with an entrepreneurial spirit.  Must haves for this position include a self-starting style, consumer marketing skills, an eagerness to learn and adapt, and at least four years marketing experience. This individual will be responsible for overseeing the marketing planning for the retail channel, through understanding the retailers' needs and collaborating with the marketing team to leverage current programs. But, it also allows the flexibility and autonomy to apply creative thinking and problem solving skills, coupled with the ability to directly influence the leadership team.  Primary responsibilities include: To establish strategic marketing plans for the major national and regional retail accounts in North America for TOI To work closely with the retail sales team in developing & executing strategies that will leverage TOI in national retail outlets Developing project briefs, timelines, processes, and materials necessary to support the programs for retail channel partners  Develop the marketing tools to meet the strategic objectives for the retail channel Support retail sales team preparing for, attending and participating in meetings with national/regional retail partners Communicating clear messaging, strategy and processes of marketing department to the retail sales team Participating in the strategic planning process for North America by representing the retail channel's point-of-view Driving, overseeing and implementing retail channel projects within budget, with timely delivery Measuring and reporting/communicating results of programs to marketing and sales departments Working with agencies and outside vendors to develop creative materials including point-of-sale, Website content, radio campaigns and event-related collateral to help achieve expected results Travel with the sales team to national retailers' corporate locations  REQUIREMENTS:BS in Marketing or related field 4+ years in a sales and/or marketing function Strong interpersonal and written communication skills  Strong verbal presentation skills Results driven and exercise a high degree of ownership and initiative Must be able to effectively and professionally represent the Transitions® lenses image to customers and suppliers, and demonstrate the ability to act independently Ability to influence change within the organization Must be able to work in a fast-paced environment Be financially astute, aware of budgets Able to travel up to 30% of the timeWe would like to thank candidates who submit their interest for this position. Due to the volume of resumes that we receive, only those candidates selected for interview will be contacted.  PLEASE, NO PHONE CALLS.Candidates who receive a job offer will be required to successfully pass a drug/intoxicant test and background check.Transitions Optical, Inc. offers an excellent compensation and benefits package and an opportunity to grow and develop your career in an environment that values employee ideas and diversity.

Job Title: Sr. Marketing Specialist - ECP Communications Company: Transitions Location: Pinellas Park, FL Description: Are you interested in working for an innovative, successful and high-growth global company that recently received the Gallup Great Workplace Award - making it one of the most productive and engaged workplaces in the world?  If so, then we would like you to consider joining our team. Transitions Optical, the leading provider of photochromic ophthalmic lenses, is seeking a talented individual for a Sr. Marketing Specialist opportunity at our Pinellas Park, Florida location. The Senior Marketing Specialist contributes to the achievement of Transitions' marketing objectives by creating and implementing programs that reach as many eyecare professionals (ECPs) as possible through non-traditional ways, and have them positively and correctly recommend Transitions lenses. The position has responsibilities developing ECP communication programs and materials, overseeing CRM marketing, and managing digital communications directed toward ECPs. Responsibilities:     * Drives the overall strategy of the US trade portal website (Transitions.com/Pro)         o  Continually monitor, update and expand the site.         o  Provide monthly analytics of trade portal activity.         o  Oversee activities to drive traffic     * Develops social media strategy as it applies to ECPs including management of        www.facebook.com/transitionsoptical     * Oversees independent eyecare professional CRM strategy utilizing segmentation profiles and  classification of practices.        o  Develops messaging plans to communicate regularly and effectively         o  Builds tools to support practices    * Partners with other marketing functions to create digital extensions around marketing programs    * Responsible for ECP referral process and implementation     * Manages on-line content/processes for new ECP Engagement program including website and tracking     * Oversees ECP marketing budget on above projects    * Oversees agencies in implementation of above projects Requires: Bachelors Degree in Communications, Marketing or related field6+ years experience in marketing communications, CRM and digital media experience required. Must have outstanding written and oral communication skills  Ability to influence change within the organizationMust be able to work in a fast-paced environmentBe financially astute, aware of budgetsAble to travel up to 30% of the time We would like to thank candidates who submit their interest for this position. Due to the volume of resumes that we receive, ONLY those candidates selected for interviews will be contacted.  NO PHONE CALLS PLEASE.Candidates who receive a job offer will be required to successfully pass a drug/intoxicant test and background check.Transitions Optical, Inc. offers an excellent compensation and benefits package and an opportunity to grow and develop your career in an environment that values employee ideas and diversity.

Job Title: Senior Reg Marcom Specialist Company: Thermo Fisher Scientific Location: Madison, WI Description: As a Senior Regional Marketing Communications Specialist for the Scientific Instruments division of Thermo Fisher Scientific, you will work directly with sales leaders, front line sales, field marketing and product line marketing to develop and execute lead generation plans for USA & Canada as well as channel support to distribution partners in Latin America. This role will contribute to the success of a $300M+ sales region. In this role, you will support sales channels that sell a specific suite of instruments into target market segments and accounts. Work with sales directors, sales reps and field marketing (where available) to define target market opportunities within region that lend themselves to lead generation efforts (new product sales, trade-ins, upgrades, etc.). Attend sales planning meetings to develop executional strategy. Develop, execute and refine on-going lead nurturing campaigns to both the installed base and new customer lists to deliver agreed upon levels of qualified leads Monitor and interpret the sales pipeline to refine on-going lead generation campaigns to ensure delivery of required level of qualified leads to reach sales goals. Align with product line marketing and marcom personnel on strategies, value propositions and campaign tool kit requirements so that you can deliver integrated regional campaigns that connect to central product line initiatives. Utilize region-based lead generation tools required to achieve goals: direct mail, email, telemarketing, seminars, tradeshows, campaign or market-specific collateral, and internet marketing. Leverage existing product line tactical materials such as print advertising, PR or work with product lines to develop regional appropriate versions in alignment with product line strategies. Serve as voice of assigned commercial organization back into product line to define marketing support requirements for the region. Ensure support commitments are met. Connect with other Thermo Scientific and Fisher Scientific divisions/product lines that sell to same customer or through same channel. Leverage joint efforts and internal alliances to produce better than average lead generation results for all businesses. Provide reliable and actionable campaign results measurement to commercial organization and product lines using CRM reporting to keep stakeholders informed. Work with other regional marketing communication specialists to define and execute broad scale campaigns that cross product lines, vertical markets and regions. Manage requisite outside vendors and ensure cost-effectiveness and quality of completed work. Specific Scope Data Execute with campaign budget limits held within CRM and/or with prior approval of budget owners. Direct campaign execution within USA, Canada. Campaign execution through local partners in Latin America. Minimum Education and Experience Requirements Bachelor's degree in business, marketing, communications or related field required; MBA preferred At least seven years of marketing communications experience in a B2B environment, preferably high tech or scientific required Proficiency in foreign language(s) - Spanish, French, Portuguese is desirable Ability to travel up to 25% required Knowledge, Skills, and Abilities necessary to perform essential functions Proven track record of developing and executing lead generation campaigns meeting targets Strong direct response copywriting skills and high comfort level with scientific topics required; scientific background highly desirable Demonstrated superior written and oral communications skills, as well as superior interpersonal/relationship skills intercultural skills and experience a plus along with strong customer orientation Experience with database marketing techniques, list management, and CRM strategies to drive campaign planning to reach desired response rates Ability to work effectively and influence others in a matrix environment including the influence of others at all levels Strong project management, prioritization, and decision-making skills Ability to relate independent technical/scientific offerings to a comprehensive, application or market oriented solution Proficient skills using computer programs including Microsoft Word, Excel, PowerPoint Outlook and CRM systems. Web technologies highly desirable Demonstrate Thermo Fisher Scientific values Integrity, Intensity, Innovation and Involvement. Frequent Conference Calls with internal staff at multiple sites and outside vendors This role may be based in Madison, WI; Austin, TX; or San Jose, CA.

Job Title: Product Manager Company: Community Choice Credit Union Location: FARMINGTON HILLS, MI Description: The Product Manager for Community Choice Credit Union is responsible for the overall management of the credit union's products and services throughout the product lifecycle. The Product Manager will utilize analytical tools to gather and help prioritize product and member requirements, clarify product vision, track competitive offerings and work closely with marketing, operations, individual business units and senior management to ensure product revenue and member satisfaction goals are met. Essential Duties and Responsibilities Other duties may be assigned. Effectively manage a portfolio of credit union related product/service lines to maximize revenue, drive member growth and increase member satisfaction. Clearly define overall product strategy, help establish pricing, drive marketing and merchandising, and lead product development efforts to ensure Community Choice products are competitive in the market place. Work closely with appropriate stakeholders to identify member needs and research, develop, and position the credit union's products to meet those needs. Lead teams in the design and implementation of new financial products and recommend enhancements to existing products taking into consideration factors such as target demographics, competitive offerings, and how well the product fits in with the credit union's vision to maximize stakeholder value. Continually analyze product performance and recommend opportunities for improvement as necessary to insure products remain competitive and relevant. Lead market analysis initiatives including marketing research, surveys, and focus groups as appropriate to better define member attributes, capture member insights, and explain linkages between market factors and product usage. Develop comprehensive ROI analysis for credit union initiatives and establish benchmarks for performance to provide direction on how better allocate available resources Analyze industry trends and competitive positioning to make recommendations to address and/or capitalize on trends to ensure the credit union has the right products to remain competitive. Mine and analyze data on business unit activities and trends utilizing a variety of related data sources including SQL, relational databases, and third party data extracts, and benchmark these trends against best practices to establish targets to improve efficiency and overall performance. Present findings to and work with senior management to identify and implement strategies that will help achieve tactical and strategic goals. Develop methods for efficiently retrieving and provide input on the integration and sharing of data throughout the organization to improve overall business intelligence including the distribution of competitive product intelligence, creating and managing a standard suite of reports to support various business units in improving their performance.

Job Title: Business Segment Manager Company: MicroAire Location: Charlottesville, VA Description: Join the MicroAire Team! We are seeking a Business Segment Manager with focused drive and proven marketing and sales management experience to strategically lead and manage our plastic surgery segment towards profitable growth on a global basis. The ideal candidate will be a market visionary whose understanding of portfolio management, multi-year product road mapping, new product launches and the plastic surgery industry will provide the company with an additional edge in this competitive market. Bachelor's degree and six years of progressive managerial experience in the Plastic Surgery medical device or aesthetic product field required. MBA preferred. We offer an excellent benefits package and compensation commensurate with experience. MicroAire Surgical Instruments, located in Charlottesville, Virginia, is a leading designer, manufacturer and distributor of powered surgical instruments. MicroAire is a team, dedicated to enhancing quality of life by providing innovative surgical solutions that improve surgeon and patient outcomes. For more information, visit www.microaire.com.

Job Title: Marketing Specialist - Labs Company: Transitions Location: Pinellas Park, FL Description:  Are you interested in working for an innovative, successful and high-growth global company that recently received the Gallup Great Workplace Award - making it one of the most productive and engaged workplaces in the world?  If so, then we would like you to consider joining our team. Transitions Optical, the leading provider of photochromic ophthalmic lenses, is seeking a talented individual for a Marketing Specialist opportunity at our Pinellas Park, Florida location.  The position is fundamentally a project manager responsible for overseeing the marketing plans, programs, events and tools for our Independent Trade distribution channel, which may include wholesale laboratories, independent eye care professionals (ECP), and strategic retail accounts to build the Transitions Optical, Inc. (TOI) business.   Responsibilities:To work closely with the Director of Lens Manufacturer and Trade Channel Sales, the Director of ECP and Professional Relations, the Regional Business Sales Managers and the Solutions Team developing & executing strategies that will leverage Transitions® lenses through the channelsTo work closely with the Directors, Regional Business Sales Managers, Account Managers and Solutions Team to understand the needs and provide tools to the Independent Trade Channel that will help build and expand the Transitions business through their distribution vehiclesDeveloping project briefs, timelines, processes, and materials necessary to support the programs for Independent channel partners  Develop the marketing tools to meet the strategic objectives for the each of the channelsSupport Solutions Team and account managers in preparing for, attending and participating in meetings with partnersCommunicating clear messaging, strategy and processes of thhe marketing department to the respective teamsParticipating in the strategic planning process for North America by representing the channels' point-of-viewDriving, overseeing and implementing channel projects within budget, with timely deliveryMeasuring and reporting/communicating results of programs to marketing and sales departments Working with agencies and outside vendors to manage projects and ensure delivery of materials that are fitting with TOI's image and branding, and achieve expected resultsRequirements: BS in marketing or related field4+ years in a sales and/or marketing function Strong interpersonal and written communication skillsResults driven and exercise a high degree of ownership and initiative Must be able to effectively and professionally represent the Transitions® lenses image to customers and suppliers, and demonstrate the ability to act independently Ability to influence change within the organization Must be able to work in a fast-paced environment Be financially astute, aware of budgets Able to travel up to 30% of the time Good knowledge of contact management software, database management, page layout software and Microsoft Office Ability to plan ahead, handle multiple projects, set priorities and drive results Demonstrate creativity and innovative thinking    We would like to thank candidates who submit their interest for this position. Due to the volume of resumes that we receive, ONLY those candidates selected for interviews will be contacted.  NO PHONE CALLS PLEASE.Candidates who receive a job offer will be required to successfully pass a drug/intoxicant test and background check.Transitions Optical, Inc. offers an excellent compensation and benefits package and an opportunity to grow and develop your career in an environment that values employee ideas and diversity.

Job Title: Field Sales Supervisor Company: Washington Gas Energy Services, Inc. Location: Washington, DC Description: Due to company-wide growth and expansion into new electricity markets, Washington Gas Energy Services, Inc. (WGES) is hiring a Field Sales Supervisor to join our Mass Market Sales team. If you are looking to play an integral role in the success of a dynamic and leading energy company, this is the opportunity for you! In business for over 14 years, WGES is a leading competitive supplier of electricity (including wind and solar generated electricity) and natural gas to businesses, consumers, and government clients. With nearly 300,000 customers and annual revenues in excess of $1.3 billion, WGES is the premier competitive energy supplier in the mid-Atlantic region. WGES is a subsidiary of WGL Holdings, Inc. and an affiliate of Washington Gas, which has been in business for over 160 years. At WGES you will benefit from a work environment where you see your ideas and hard work put into action. You will have assistance from a supportive administrative and management team while out in the field. WGES is staffed with pleasant, intelligent and highlyskilled people who maintain a good work/life balance. WGES strives for and has succeeded in having low staff turnover. Average tenure over our entire employee base is 6 years. The most successful candidate for this role will have progressed in their career from a Field Sales Agent, will have supervised a group of sales agents and is now ready to supervise several teams of field agents. Confidence, the ability to command respect, holding a firm line with company compliance standards and working through any obstacles you may face in the field are qualities the ideal candidate will possess. The Field Sales Supervisor will champion sales efforts by: Supervising all external WGES Door-to-Door (D2D), Telesales and Event Sales vendors and agents On-site supervision, training, and certification of sales vendors and agents. Oversee direct field supervision of D2D sales agents and monitoring of telesales agents in the sales interaction process Meeting and establishing contacts / relationships with each licensing jurisdiction to ensure jurisdictional compliance of solicitation licensing requirements and permits. This will be done in coordination with other departments. Coordinating the delivery and execution of services and supplies in the field from WGES sales support vendors. Collaborating with other departments to develop and refine field sales training materials, sales scripts, contract documents, sales correspondence, promotional materials, offering structures, etc. Resolving customer complaints / disputes as the front-line representative of WGES Setting up and managing staff at WGES off site events Collaborating with other departments to develop and refine field sales activity reports and/or presentations, payment processes sales activity reporting, VIP / web platform tools, leads and prospect lists. WGES Benefits: We offer a competitive compensation and benefits package including: Excellent salary and bonus program Health, dental and vision coverage Employer paid Short Term Disability/Long Term Disability/Life Insurance coverage 401(k) plan with employer match and immediate vesting 4 weeks paid vacation Up to 2 weeks of sick leave Paid volunteer leave Medical and Dependent Care Flexible Spending Accounts Generous tuition reimbursement program Service Anniversary Award Program Relocation assistance may be available Reimbursement of all approved travel expenses Our Location and Facilities: While this position is based out of our headquarters office in Herndon, Virginia, 75% of your time will be spent traveling with a focus on residential customers in the Mid Atlantic region which includes Washington DC, Maryland (including the Baltimore area), Virginia, Delaware (northern) and Pennsylvania (eastern). Working out of your home office is possible; the necessary IT equipment would be provided. The extraordinary employee experience. Quotes from current employees: "Having been with the company for almost 9 years now, I love the family friendly environment of WGES. Work life and family life balance is important and supported by WGES." "The support I receive from my Manager as well as IT, the President and the rest of the company is not something you find at other companies." To learn more about the extraordinary employee experience at WGES, how it is distinct from other companies and view the position description for this role, please visit our website at www.wges.com. If you are the right person for this job, send a letter matching your qualifications to those listed above with your resume to Register to View , or fax to Register to View . If selected for a phone interview, please plan to send us 2 writing samples. To be considered for this position, include your salary history and specify Job Code FSS IHIRE. WGES is an equal opportunity employer that values the strength diversity brings to our workplace. EOE M/F/D/V

Job Title: Product Manager - Student Innovations Company: The McGraw-Hill Companies Location: New York, NY Description: The McGraw-Hill Companies is driving the education, financial services, and business information markets through leading brands such as McGraw-Hill Education, Standard Poors and J.D. Power and Associates.McGraw-Hill Education addresses virtually every aspect of the education market from pre-K through professional learning. Using traditional materials, online learning and multimedia tools, we empower the growth of teachers, professionals and students of all ages. Our technical innovations are changing the way people learn, with e-books, online tutoring, customized course Web sites and subscription services. We are also a leading provider of reference and trade publishing for the medical, business, engineering and other professions.McGraw-Hill is investing in and committed to innovation, both in its business and in shaping the future of higher education. The Learning Ecosystems Group is the team responsible for defining that vision of the future. We are building businesses that meet the needs of higher education students - products that can be directly marketed to students and to institutions, including our current GradeGuru product as well asthe significant digital platform products in our short-term pipeline.The Learning Ecosystems Group is thus offering a unique and exciting opportunity for an experienced Product Manager in our New York City offices.The ultimate aim for this Product Manager is loosely to develop, deliver and monetize products/ services that will give students the tools they need to meet their course goals, as well as to drive the research, ideation and vision for new product(s)/ service(s) that are responsive to the needs of students.Essential AccountabilitiesManage and conduct research to understand and synthesize student tasks, presenting and sharing the findings across the MHHE business.Analyze market and product opportunities in the context of primary, secondary and competitive research. Continually collect, distill, and disseminate foundational research to inform product development.Build prototypes and/ or wireframes to define functional requirements that can be market tested to determine and prove market potential.Develop and thoroughly document/ articulate the vision and business case for the product(s) to gain buy-in from stakeholders across the organization. Clearly communicate a cohesive strategy and product road map.Drive product implementation in collaboration with vendors and business analysis and design partners. Build out the detailed functional requirements and design of the initial product/ service based on research, wire-framing, prototyping, user testing, experimentation and iteration.Drive the growth of the product/ service(s) over time, both in terms of the product road map/ functionally and customer base and revenues.Build out the monetization plans and business model elements to drive the product to ultimate profitability, setting aggressive targets.Ensure all resources are in place across the product and working in concert to achieve the ultimate success of the business, including analytical, design, technical and sales/ marketing resources as appropriate. Articulated accountabilities for team members for successful execution and delivery of the overall business objectives and targets.Work in collaboration with the existing MHHE sales, marketing and strategy team for maximum productivity, efficiency and product success as well as manage customer needs in collaboration with the existing MHHE customer service groupResource and lead a marketing team to drive rapid growth through a sound marketing and PR plan based on our understanding of our market segmentation motivations, our stakeholder interests, social media marketing tools, the power of PR and a grassroots, viral approach.